Menilai rencana produksi

Format          : Berkelompok

Waktu           : 30-60 menit

Tempat         : Didalam   ruangan

Peserta         : 15-50 orang


Gambaran Situasi

Satu kelompok Bagian Marketing membeberkan hal yang paling sulit ditangani di lapangan didalam menjual produk baru yang dihasilkan perusahaan. Kesulitan tersebut diduga karena produk tersebut tidak sesuai dengan keinginan masyarakat pelanggan. Kondisi ini dilaporkan kepada Direktur Operasional/Produksi dan diadakan suatu rapat terbatas antara bagian marketing dan produksi. Dari rapat dilaporkan bahwa pelangga tidak cocok dengan ukuran, bentuk (model)  dan harga. Hal ini diketahui dari hasil survey penjulan pada saat lounching product, dan  kurang ditanggapi (respon) oleh bagian produksi. Akibatnya produk telah dilemparkan kepasar selama 1 tahun,  perusahaan mengalami kerugian sebesar 1 milyar rupiah.



Bagaimana seorang wirausaha harus membuat keputusan dan pemecahan masalah secara jitu dengan saling bertukar solusi dengan orang membantunya,  Keputusan-keputusan tersebut berkaitan dengan keputusan produksi, target pasar dan harga. Sehingga kerugian di tahun pertama akan tertutup pada tahun-tahun berikutnya.



Dalam sebuah kuliah, peserta dikelompokkan dalam 3 Kelompok A,B,C. kelompok A terdiri dari   bagian produksi, kelompok B bagian pemasaran dan kelompok C wirausaha dan penanam modal lainnya.

Kelompok A  melaporkan bagaimana dibagiannya memproduksi barang dengan target kepuasan konsumen dengan melihat kualitas dan ukuran barang. Sehingga menyebabkan perhitungan biaya produksi perunit tinggi.

Kelompok B diminta untuk membahas kesulitan pemasaran serta target pasar yang tidak tercapai. Serta menyampaikan laporan hasil pengamatan dari keinginan konsumen yang harus direspon oleh perusahaan terutama bagian produksi.


Kelompok C membuat keputusan berdasarkan hasil diskusi dan laporan dari masing-masing bagian. Bagaimana seorang wirausaha harus mensikapi kondisi usaha yang dialaminya. Apakah produk yang baru 1 tahun diperkenalkan di pasar harus berhenti  atau   dilanjutkan. Tentunya hal ini diperlukan informasi dan tanggapan  dari berbagai pihak dalam perusahaan yang dipimpinnya.

Hasil diskusi

  1. Dapat melihat terjadinya problem usaha yang terjadi dari simulasi tersebut.
  2. Cara efektif apa yang bisa diterapkan untuk mendapatkan sharing terbaik mengenai persolan tersebut dan pemecahaannya?
  3. Dapat mengetahui bahwa, keberhasilan suatu usaha diawali oleh kemampuan   melihat pasar dan dapat diimplimentasikan dalam memproduksi barang.


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