Model komunikasi bisnis

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ESA142-12  Model Komunikasi 

Komunikasi mempunyai unsur-unsur yang membentuk keberlangsungan komunikasi dengan baik, yakni :

1)      Komunikator

2)      Komunikan

3)      Pesan

4)      Media atau saluran

5)      Pengirim (encoding)

6)      Penerima (deecoding)

7)      Konteks atau latar belakang

8)      Umpan balik (feedback)


Dalam berkomunikasi, dikembangkan model-model komunikasi tertentu. Berlo mengembangkan model komunikasi SCMR, yakni :

1)      S = Sender (pengirim)

2)      M = Message (pesan)

3)      C = Channel (saluran)

4)      R = Receiver (penerima)

Harold Lasswell mengembangkan model komunikasi lain dengan mengajukan beberapa pertanyaan sebagai berikut :

1)      Dari siapa? (menganalisis  komunikator)

2)      Apa? (menganalisis isi)

3)      Memakai saluran apa?  (menganalisis media)

4)      Kepada siapa? (menganalisis penerima)

5)      Mengakibatkan apa? (mengalisis pengaruh)


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