Tujuan bisnis




Bahan presentasi dosen :  ESA142 tujuan bisnis

  1. Formulasi tujuan perlu dilakukan sebelum membuat rencana usaha secara rinci
  2. Tujuan (goal) adalah sasaran (objective) yang diharapkan dan direncanakan untuk dicapai suatu bisnis
  3. Tujuan ditetapkan untuk memberikan arah dan panduan bagi manajer di semua tingkatan, membantu perusahaan mengalokasikan sumber daya dan membantu manager menilai kinerjanya
  4. Tujuan terdiri dari pernyataan misi ((Mission Statement), tujuan jangka panjang, menengah dan pendek.
  5. Pernyataan misi adalah suatu pernyataan bagaimana perusahaan akan mencapai maksudnya di lingkungan tempat menjalankan bisnis. Misi ditetapkan oleh Dewan Direksi.
  6. Tujuan jangka panjang umumnya lima tahun (sesuai periode jabatan seseorang). Tujuan ini ditetapkan oleh Dewan Direksi dan manajer puncak.
  7. Tujuan jangka menengah adalah satu tahun. Tujuan ini ditetapkan oleh manajer puncak dan menengah.
  8. Tujuan jangka pendek paling lama adalah satu tahun. Tujuan ini ditetapkan oleh manajer menengah dan lini pertama.
  9. Tujuan ditetapkan menggunakan pola SMART (Specific, Measurable, Achieveable, Realistic, Timebound)
  10. Specific (khusus) artinya tujuan yang ditetapkanharus fokus, jelas dan dirumuskan secara tertulis
  11. Measurable (dapat diukur) artinya terukur dengan suatu kriteria keberhasilan, baik kuantitatif ataupun kualitatif
  12. Achieveable (dapat dicapai), artinya dapat tercapai sesuai kemampuan atau ada seseorang yang pernah mencapainya, 
  13. Realistic (realistis), artinya sesuai degan keadaan, tidak terlalu mudah namun juga tidak terlalu sulit
  14. Timebound (batas waktu), artinya ada batasan waktu untuk mencapainya, baik jangka pendek, menengah ataupun panjang

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